教育经历

2017.08-2021.06  清华大学        经济管理学院     管理学博士

2019.09-2020.09  美国堪萨斯大学  必赢nn699net           访问学者

2011.09-2014.03  北京理工大学    管理与经济学院   管理学硕士

2007.09-2011.06  兰州大学        管理学院         管理学学士

主要工作经历

2021.07-今      必赢nn699net  必赢nn699net  讲师

研究方向

慈善捐赠、企业社会责任、礼物赠送、跨文化等消费者行为的研究

主讲课程

市场营销，品牌管理

研究成果

Haijiao Shi, Rong Chen, Xiaobing Xu (2021). How reward uncertainty influences subsequent donations: The role of mental accounting. Journal of Business Research, 132, 383-391.

Haijiao Shi, Rong Chen (2021). Goal Specificity or Ambiguity? Effects of Self-Quantification on Persistence Intentions. Journal of Research in Interactive Marketing, forthcoming.

Haijiao Shi, Rong Chen, Feng He (2019). How Sharing Self-Quantification with Others Influence Persistence Intention: The Role of Goal Conflict. American Marketing Association (AMA) Academic Conference, Chicago, US, August 09-August 11, 2019.

Haijiao Shi, Rong Chen, Xiaobing Xu (2020). How Process Ambiguity in Rewards Influences Subsequent Donations. Association for Consumer Research Conference (ACR), Paris, France, Virtual, September 30-October 4, 2020.

石海娇, 马宝龙, 文思思 (2015).忠诚计划利益类型对顾客忠诚及顾客关系行为的影响研究.营销科学学报, 11(3)，104-119, CSSCI.

 Haijiao Shi, assistant professor in Marketing department, Business School, BTBU. She received her Ph.D. in Marketing from Tsinghua University, Master in Marketing from Beijing Institute of Technology, B.B.A in Marketing from Lanzhou University. Research interests include prosocial behavior, gift-giving, culture difference, and consumer behavior. She has published multiple academic papers on key professional journals including Journal of Business Research and Journal of Research in Interactive Marketing. She also participated many top international academic conferences, such as AMA and ACR. In the past five years, she participated in multiple NSFC projects.