►组织管理学系黎巎Journal of Hospitality and Tourism Management 2024

Nao Li, Leyan Li, Xiaoming Chen, IpKin Anthony Wong, Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context, Journal of Hospitality and Tourism Management, 2024, 58: 184-196,

【内容摘要】With the advancement of digital technology, digital storytelling is becoming more and more widely used.However, academics have not delved deeply enough into digital storytelling in the realm of VR tourist study. Theobjective of this study is to investigate the narrative persuasion process of technology-provided presence andstory satisfaction in the context of digital destination storytelling. Combining the stimulus–organism–response(SOR) model, the study aims to examine the influence of these two variables on flow experience, emotional

healing, restorative experience, and behavioral intention during the viewing of stories. By exploring these relationships,the research seeks to enhance our understanding of how technology and storytelling satisfactioncontribute to the overall narrative persuasive effect. A comparative experimental data from 193 people provedthat using VR to view destination story can significantly affect viewers’ behavioral intentions and better helpviewers build emotional distress problems compared to traditional viewing mode. In addition, viewers’ flowstate, emotional healing, restorative experience, and behavioral intention are all significantly impacted by howsatisfied they are with a digital story, and flow state plays an important mediating role. The results of this studyoffer new perspectives on VR tourism and creative methods of marketing for the tourism industry.