●Overview

Ø Education

2008.9-2013.6 Ph.D. of Management, Renmin Business School, Renmin University of China

2002.9-2005.6 Master, School of Foreign Languages and Cultures, Nanjing Normal University

1998.9-2002.6 Bachelor, School of Foreign Languages and Cultures, Nanjing Normal University

Ø Working Experiences

2014.11-present Associate Professor, Business School, Beijing Technology and Business University

2005.6-2014.10 Lecturer, School of Foreign Languages, Beijing Technology and Business University

●Research Interests

Strategy and Entrepreneurship, Corporate Social Responsibility, Internet Finance

●Courses

Strategy, Management, Digital Management

●Publications

Ø Papers

Selected Academic Articles

1. Rong Zhu, Sunny Li Sun, Ying Huang, Fair trade coffee and inclusive globalization: a metamorphosis of institutional entrepreneurship, Multinational Business Review, 2021.

2. Rong Zhu, Sunny Li Sun, Fostering generative partnerships in an inclusive business model, Sustainability, 2020.

Ø Books

1. Zhu, R. A Research on Corporate Social Responsibility Strategy and Performance of Chinese Commercial Banks, Beijing: Economy & Management Publishing House, 2013.

2. Zhu, R. Internet Finance Innovation and Entrepreneurship, Beijing: Economy & Management Publishing House, 2022.

●Services & Awards

Ø Awards

1. 2021 Outstanding Contribution Award for Social Service in Business School, BTBU

2. 2021 and 2020 Excellence in annual professor evaluation in BTBU

3. 2018 Second prize in case competition in Business School, BTBU