Updated: November 30th, 2017

On November 26, the 2017 Tsinghua National Image Forum was held at the main building of Tsinghua University. The theme of this forum was "The Belt and Road and Brand China". Professor Zhang Jingyun and graduate student Chen Biying were in attendance.

In the morning, it was the keynote speech, and the "National Image in Big Data" and "Characteristic Town Brand Communication Index" were released. There were nine sub-forums in the afternoon. The faculty staff and students of the Business School attended sub-forum two, which was a discussion about "The Belt and Road" and the brand building of Chinese enterprises. Academic papers on the cross-cultural communication of time-honored traditional Chinese medicine brands were shared, which enhanced academic exchange and broadened academic horizon.