Release time: 2022-09-03

On September 1, 2022, the results of the 13th “National 100 Excellent Management Cases” were officially announced. The selection of the current National 100 Excellent Management Cases was launched on March 21, 2022. After two rounds of rigorous evaluation by experts, two cases written by faculty members and students of the Business School stood out from 1395 cases submitted by 176 colleges and universities nationwide to be selected as the Thirteenth “National 100 Excellent Management Cases”, including Selecting the Field to Live on and Adapting to it: Innovation and Matching of e Youshop’s Scenario-based Business Model (by Zheng Mingfu, Liu Wenzang, Cheng Kai, Qin Xiaoman, Ma Ke and Guo Chongyi) written by the retail management research group of the Department of Marketing and Preparing for danger in times of peace and Creating: The Strategic Entrepreneurship of Younuo Animation (by Liu Hailong, Ge Lijun, Pu Xiaolan, Zhang Meng and Zhang Lei) written by the faculty and students of the Department of Business Administration.