Updated: 2021-11-16

On November 13, 2021, the International Seminar on Digital Management and Digital Marketing was held simultaneously online and offline by the Business School of Beijing Technology and Business University, with more than 200 scholars participating in the discussion and sharing academic experience.

Professor Xie Zhihua of the Business School delivered a speech to kick off the conference. Professor Shen Hao of the Chinese University of Hong Kong, Professor Qi Yudong of Beijing Normal University, and Professor Xie Kang of Sun Yat-Sen University all delivered keynote speeches at the main venue in the morning.

In the afternoon, the conference was held in the form of sub-sessions. Professor Ma Zhenzhong from the Odette School of Business of the University of Windsor, Professor Jiao Hao from the School of Economics and Business Administration of Beijing Normal University, Professor Thompson Teo from the School of Business of the National University of Singapore, Professor Yang Xue from the School of Business of Nanjing University, Professor Chen Shengjun from the School of International Business of University of International Business and Economics, Assistant Professor Yin Bingqing from the California State University of Technology, Professor Wang Yi from the School of Business of the Central University of Finance and Economics, Professor Xie Yi of the School of International Business of University of International Business and Economics, and Professor Ren Fei of the Guanghua School of Management of Peking University were in attendance to comment on the latest research achievements reported by young teachers and doctors at home and abroad.

The successfulseminar provided opportunities for scholars and experts to exchange knowledge and cooperate, creating beneficial ideas for the digital development of Chinese enterprises.