Release time: 2022-08-30

On August 27, the final of the 6th Chinese Time-honored Brand of Creativity Innovation and Entrepreneurship Competition for College Students was held in Beijing. Our project A Secret Love Between "Cute Baby" and "Greedy" behaved excellently and won the third prize in the final. (Team members: Li Minghao, Xu Guangliang, Liu Miaomiao, Chang Mei; Instructors: Zhang Jingyun, Li Dong)

In addition, the work "Research on the Influence of Brand Experience on the Extended Evaluation of Time-honored Brand IP Derivatives" (by Zhang Jingyun, Lv Xinxin, Liu Miaomiao) submitted by teachers and students of Business School in this competition was awarded "Excellent Case of Time-honored Brand Creativity and Innovation"; "Century-old Fire, Endless Life -- Record Quanjude Research Experience Activities" (author: Li Minghao) won the "Time-honored Brand outstanding essay". Professor Zhang Jingyun won the title of "Excellent Entrepreneurship Instructor", and Beijing Technology and Business University (BTBU) won the title of "Pioneering Entrepreneurship School".