Updated：2019-12-03

On November 29, 2019, the award ceremony of the 2019 China PR Carnival and the 15th China Best Public Relations Case Competition, hosted by the China International Public Relations Association (CIPRA) and organized by D&S Media, was held at the Wanda Vista Beijing. The project was jointly declared by BTBU Business School and Beijing Neiliansheng Shoes Co., Ltd., and won the Silver Award in the Corporate Brand Communication category. BTBU Business School teacher Zhang Jingyun attended the award ceremony.

The Business School had 8 students and teachers participating in the project development. This project is a part achievement of larger the “Integrated Marketing Practice” project by the Department of Marketing of BTBU Business School, which is a beneficial attempt to combine academic teaching with scientific research, and to carry out practical teaching in cooperation with enterprises.